Responsive website design is not a new term, although many people seem to be unaware of it or ignoring it in fruition. Every now and then new website trends and updates pop up in the industry, so as a business owner it is your duty to be fully aware of it.
A responsive website designing company apply effective approach to offer seamless experience to your users. Every company understood the importance of having website for their business, but what if your audience opens the same website on mobile. Are they able to experience the same thing they did on their computer? Or are they are able to view the content without any stress? Or would they be able to adjust images or content according to their preferences? If the answer to all the question is no- then you need to consider responsive website design as a crucial business strategy now and work accordingly.
Some people open your site on blackberry, iphone or on their android phone which means in order to satisfy their needs you might have to design for all the screen resolutions launching in active market. If you go in for responsive web design; then you don’t have to. It works like magic.
A responsive website design adjusts your site according to user’s preferences and actions. It is done by adjusting the grid and layouts of the design, so when the users prompt any action- it offers them a perfect view. So, no matter what devices are they on- it will offer them seamless experience without a doubt. Some companies choose successive degradation and some go for progressive enhancement techniques. The difference between both of them is like ascending or descending of designs according to devices. In case of successive degradation, the website is designed first for PC alongside keeping mobile layout in mind, and it automatically adjusts itself according to descending device sizes. Whereas in Progressive enhancement, the website is designed specifically for mobile site which renders itself according to the ascending screen sizes.
Now you may ask why you need to focus a lot on this. It is pleasing to your audience so ultimately to Google. As the mobile users are soaring, Google began giving preference to those websites which are responsively designed for mobile. If your audience is especially millennial, then by no means you should ignore it. Otherwise, also a major fraction of different age group is surfing on their mobile, so in order to leverage full advantage of traffic you need to immediately take some actions in this perspective.
Summary: A Custom Website Designing is a must now for providing wonderful experience to your users and being ahead of your competitors.